AV enthusiasts on a relatively budget might still be attracted to LG’s premium G4 OLED TV with its Brightness Booster+ Micro Lens Array technology, or LG’s mid-range C4 model with its powerful processor and premium panel, but the brand confirmed today that its significantly more affordable B-Series will also be very appealing this year for those on a budget.
The 2024 B4 OLED series is available starting today in screen sizes of 77, 65, and 55 inches, priced at $3,299.99, $2,299.99, and $1,499.99, respectively, on LG’s website. At the time of writing, these B4 prices are $200, $200, and $300 cheaper, respectively, than the prices of the similarly sized C4 series models.
You might be wondering what you’re losing by opting for the B4 over the C4, and there are four main points: the panel loses the C4’s brightness booster spec, the design is not considered “ultra-thin”, the processor drops from the C4’s Alpha 9 Gen 7 platform to the Alpha 8 AI Processor 4K, and game support is limited to 120Hz instead of the C4’s 144Hz. Of course, this last point only matters to PC gamers with rigs and games that can support the still fairly rare 144Hz refresh rate.
Another peripheral difference is that the B4s loses the C4s’s far-field voice recognition feature, meaning you’ll need to press the microphone button on the B4s’ remote control to issue voice commands.
Among the features the C4s Alpha 9 system has that the B4s’s Alpha 8 processor doesn’t include is the most powerful version of LG’s Dynamic Tone Mapping Pro system, which optimizes HDR images in real time, scene by scene, to match the screen’s capabilities. But a key new feature shared by the Alpha 8 AI processor with the Alpha 11 and Alpha 9 processors in the G4 and C4 models is Object Enhancing By Visual Perception, which detects faces and bodies in an image and subtly sharpens them against background information to create a sense of depth and image focus that’s closer to how your eyes perceive the real world.
The B4 goes further than its B3 predecessor by supporting 120Hz 4K gaming and variable refresh rates (including both Nvidia G-Sync and AMD FreeSync formats) on all four HDMIs instead of just two. Additionally, the B4’s Alpha 8 AI processor provides a significant boost over the B3’s Alpha 7 system when it comes to upscaling sub-4K sources.
Other notable features of the B4 series include LG’s Game Dashboard and Game Optimizer tools, a 0.1ms GtoG response time, built-in support for Amazon Alexa, Apple Airplay 2, HomeKit and Chromecast, support for external Google Assistant devices, virtual 9.1.2 channel audio upscaling, and LG’s WOW Orchestra system that allows the TV’s speakers to coordinate with those of a compatible LG soundbar.
Finally, smart capabilities are provided by LG’s latest webOS 24 smart system, which now gives you access to over 300 free streaming channels in the LG Channels platform, as well as all the usual streaming services you’d expect to find on a premium TV, including Netflix, Disney+, Prime Video, Apple TV+ and YouTube.
The B4 series is now on sale in the UK, with all three models currently priced at £3,299.98 for the 77-inch, £2,299 for the 65-inch and £1,499 for the 55-inch.
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