Disney Treasure Cruise Ship debuts. Double fleet by 2031

of disney The fleet is expanding.

Next month, the Disney Treasure cruise ship will depart from Port Canaveral, Florida on its maiden voyage to the Caribbean, officially becoming the sixth ship in the company’s lineup.

Treasure is 221 feet tall and 1,119 feet long and can carry 4,000 passengers and 1,555 crew members. Like all Disney cruise ships, Treasure features themed dining, select lounges, and premium live onboard entertainment.

As Treasure sets sail, Disney is also embarking on a journey of its own. The company is entering a period of rapid expansion after not launching a new ship in a decade until Disney Wish debuts in mid-2022.

Disney’s fleet will double by 2031, with two ships, Disney Destiny and Disney Adventure, arriving in 2025, followed by four more Disney-branded ships, bringing Disney cruise vacations to Japan. A partnership with Oriental Land Company is planned to bring the

“Disney Cruise Line is undergoing an unprecedented period of growth,” said Thomas Mazloum, president of Disney’s New Experience Portfolio and Disney Signature Experiences. “Demand for Disney Cruise Line is very strong right now. We’re a premium brand, we have high occupancy rates, and frankly, business is very strong.”

Disney Cruises is part of the company’s Experiences division, along with parks, resorts and consumer products. The division posted record sales and profits in fiscal 2024, with full-year sales up 5% to $34.15 billion and operating income up 4% to 9.2 billion, according to the company’s earnings report on Thursday. The total amount was 70 million dollars.

The Experiences division was Disney’s second-highest revenue-generating division last year after the Entertainment division, with revenue of $41.18 billion in fiscal 2024. However, the entertainment division’s operating profit was smaller, at just $3.92 billion.

The Experiences segment’s full-year revenue growth is the highest of any Disney division, and the company expects Experiences’ profits to increase 6% to 8% in fiscal 2025.

Disney has become a leader in the family cruising category, despite having a relatively small fleet of ships. For comparison, the three major cruise lines are: carnivalThere are over 100 ships, royal caribbean40 or more, and norwegian cruise lineabout 30 people.

Disney’s base price is considered slightly higher than Carnival or Royal Caribbean, but if guests upgrade to a larger cabin or add a dining package or experience to their itinerary, the cost is about the same It will be.

Disney’s Treasure offers seven-night cruises starting at $4,277 for two people and $6,994 for a family of four. These prices increase when travelers choose cruises related to Halloween or Christmas.

Gavin Doyle, founder of MickeyVisit.com, said Disney’s hallmark is innovation in cruising and a focus on storytelling.

“Disney redefined the cruising space when they entered, by designing ships in a passenger-centric way to serve the people on board, and by designing beloved characters and intellectual property that could be integrated into them. “It was,” he said. .

Doyle noted that Disney uses “rotating dining” on cruise ships to accommodate diners. Rather than eating in one large dining hall, passengers are pre-scheduled to dine at a variety of themed restaurants. Disney also has rotating restaurant staff to follow each group of passengers to their scheduled restaurants. That way, guests will have the same servers, busboys, and restaurant managers throughout their trip, and the wait staff will get to know the guests and their preferences.

“They’re able to provide this level of customer service that just feels like magic,” Doyle said.

Treasure’s onboard features traditional cruise line amenities such as fine dining, a pool, a spa, and a game room for the kids, but Disney has also incorporated storytelling into these services to create a unique experience for guests. We are improving our services for you.

During dinner, the restaurant offers an immersive atmosphere and live entertainment. Gather in Mariachi Square for celebratory food and music at Plaza de Coco, the first theatrical dining experience themed after the 2017 film “Coco.”

Meanwhile, at World of Marvel, guests will experience two different shows, one called “Avengers: Quantum Encounter” and the other called “Marvel Celebration of Heroes: Groot Remix.”

The high-tech venue is filled with screens that let you experience heroic adventures while you dine.

There is also a restaurant called 1923, named after the year Walt Disney Animation Studios was founded. This place has a slightly more subdued and upscale feel. Featuring a collection of exploration-themed artwork from modern and classic animated films.

In addition to the three main family restaurants, Treasure has a number of locations for casual dining and snacking while traveling. Those with a sweet tooth should head to Jumbo’s Sweets, which is modeled after the ice cream parlor from Disney’s “Zootopia.”

The Treasure also has several adults-only restaurants for those traveling with children or those looking for a relaxing night.

Palo Steakhouse and Enchante is a Beauty and the Beast-inspired fine dining restaurant offering gourmet Italian and French menus. The Rose, a chic lounge located at the entrance to both restaurants, serves aperitifs and after-dinner cocktails.

Disney Treasure marks the first time Disney has brought intellectual property from its parks onto its ships.

The Haunted Mansion Parlor is a bar that incorporates the ghostly design elements of the famous attraction and also serves spirited cocktails, mocktails and zero-proof beverages.

“Walt Disney World has been around for about 50 years,” Mazloum said. “Disneyland is here to stay even longer. Over the years, many of our guests have grown by coming to our parks and, over time, gaining access to these iconic attractions and experiences. … Our Imagineers, and I have to give them a lot of credit, came up with the idea.”

“We were literally excited about the idea, but even more excited about the reception we received,” he added.

Another fan-favorite park feature featured in Treasure is the Jungle Cruise. Skipper Society is a place to enjoy themed cocktails and light bites, surrounded by camp-style furniture.

Other adult-only spots include the Aristocats-themed Scat Cat Lounge and the 20,000 Leagues Under the Sea-themed Periscope Pub.

Of course, for many people, a Disney cruise is a family affair.

“People often say it’s designed with families in mind, and that’s absolutely true,” Mazloum says. “I would go a step further and say it is truly designed for multiple generations so that everyone can enjoy the experience.”

According to the Cruise Lines International Association, cruises are the number one choice for multigenerational travel, with one-third of families sailing with at least two generations. In its annual cruise industry report published in April, the group said an additional 28% of cruise travelers are between three and five generations aboard.

Disney has dedicated spaces for all ages. It’s a Small World nursery school offers babysitting services for children ages 6 months to 3 years. Older kids can go to Disney’s Oceania Club, which features several immersive spaces.

Families can also watch “Disney’s Story of Moana” at the Walt Disney Theater aboard the Treasure. The Broadway-style production features a giant Teka doll and introduces an all-new song called “Warrior Face.” “Disney Sea the Adventure” and “Beauty and the Beast” will also appear on the same stage.

In addition, Treasure will feature a Hero Zone and popular Disney Wish spaces Wonderland Cinema and Neverland Cinema. The Hero Zone is a sports and recreation venue with game show-style competitions and physical challenges, and the movie theater is a luxury screening room showing first-run movies from Disney, Pixar, Marvel, and Lucasfilm.

Like Wish, Treasure also features Toy Story-themed areas, including a splash pool, wading pool, and family waterslide. There’s also a modified version of Wish’s AquaMouse water coaster called “Curse of the Golden Egg.”