Detroit — general motors has updated its profitable large SUV for Chevrolet for the 2025 model year, preserving the brand’s longstanding segment leadership.
The Detroit automaker’s Chevrolet Tahoe and Suburban have led the mainstream full-size SUV segment for more than 45 years, according to GM. However, competition with the following automakers is intensifying. ford motor, Jeep and Nissan are gradually eating away at the automaker’s market share.
“What we’re doing today is a little bit aggressive here,” Chevrolet Vice President Scott Bell said Tuesday at a media event outside Detroit. “We certainly address our competitors in multiple segments.”
2025 GMC Yukon AT4 Ultimate.
GMC
Chevrolet’s full-size SUV retail market share is approximately 34.2%. Adding GMC’s siblings, the Yukon and Yukon XL SUVs, gives GM a 64% share of the industry, according to the automaker. That’s down from more than 70% when the vehicle was last completely redesigned for the 2020 model year.
GMC’s large SUV has also been updated for the 2025 model year. Ford and Nissan have updated their large three-row SUVs to be released this year.
Vehicle updates typically include new styling, larger interior screens, enhanced performance, and sometimes the addition of new high-end models to increase profits.
For Chevrolet, the 2025 Chevrolet Tahoe and Suburban meet many of these criteria and include the addition of GM’s hands-free Super Cruise advanced driver assistance system.
“Overall, they are extremely important in our portfolio,” Bell told CNBC. “From a profitability standpoint, these are very important to us and have continued to be so for four years.”
Starting prices for the 2025 Tahoe range from about $60,000 for the Tahoe LS to more than $83,000 for the top-of-the-line High Country. Suburban prices in 2025 start between about $63,000 and more than $86,000. Price includes mandatory destination fee of $1,995.
The company says the updated SUV will begin arriving at U.S. dealerships in the coming weeks.
Edmunds.com is a wholly owned subsidiary. carmaxreports that the mainstream full-size SUV segment has grown to account for 2.7% of the U.S. market this year, up from 2% in 2017. Sales in this segment reached around 312,500 units till September this year.
GM said sales of the Chevrolet Tahoe and Suburban are down significantly this year due to the model year switch and lower vehicle sales, but the brand continues to comfortably lead the segment.
Total sales of Chevrolet’s SUVs, which are essentially the same car but in different sizes, fell 19.3% year over year to 102,292 units through September.
The Ford Expedition, Chevrolet’s closest SUV competitor, sold 73,396 units in 2023. Sales of the car increased by 3% to more than 58,000 units by September this year.
