October 23, 2024 at a McDonald’s in the Flatbush neighborhood of Brooklyn, New York City.
Michael M. Santiago | Getty Images
mcdonalds is preparing a 2025 value proposition to retain customers fed up with high restaurant costs.
Looking ahead to next year, the company is keeping the $5 worth of meals it launched this summer on its menu for the first half of the year, as well as introducing a new “Mac Value” approach with a “buy one get one get one” option for $1. We are working on this. CNBC looked further. The “Buy One Get One” offer includes a double cheeseburger. Muchkin sandwich; 6 pieces of chicken nuggets and small fries. Breakfast options also include a Sausage McMuffin, sausage biscuit or sausage burrito and hash browns, according to a person familiar with the matter.
As part of a broader value strategy, local value items are appearing on menus and apps across the country, including recently selling 10 pieces of nuggets for $1.
Carriers are still voting on their 2025 value proposition, but the initiative appears likely to pass, two people familiar with the matter said. McDonald declined to comment.
McDonald’s reported better-than-expected profits and sales in its most recent quarter, but global same-store sales fell 1.5%. U.S. sales rose 0.3%, slightly lower than analysts expected.
During the earnings call, executives said the company is working to strengthen its 2025 value platform for launch in the first quarter of this year.
“At that foundation, you need a strong value proposition. And our focus in many markets has been to enhance, add to, and adjust our value programs to build on that good foundation. ,” said CEO Chris Kempczinski. He said this on a conference call with analysts.
“You have to layer food news on top of that that can excite customers, and you have to have good marketing behind it. And when you do that with news and good marketing, you have a strong full margin. You can get a check, and you can get the benefits that come with it,’ part of those valuable programs,” he said.
But executives said a recent outbreak of E. coli linked to McDonald’s shredded onions will disrupt traffic in October, entering the company’s fourth-quarter earnings cycle.
The fast food giant will invest more than $100 million to increase restaurant sales and speed recovery for affected franchisees, CNBC reported Friday.
Of this amount, $65 million will be invested in assistance to business owners in the hardest-hit states who have lost business. About $35 million will be invested in transportation programs, including marketing efforts, according to a memo to owners and employees seen by CNBC.
