Sports Illustrated stadium rendering.
The New York Red Bulls have acquired a new stadium naming rights partner.
On Wednesday, the Major League Soccer 2024 Eastern Conference Champions announced a 13-year naming rights agreement with Sports Illustrated Ticket.
The 20,000-seat Red Bull Arena in Harrison, New Jersey will be renamed Sports Illustrated Stadium effective immediately. This is the first stadium naming rights deal in the history of sports newspapers.
“For 70 years, Sports Illustrated has represented the best of sports and culture,” said David Lane, CEO of Sports Illustrated Tickets. “Through this partnership, we aim to showcase our vast portfolio of media, live events, ticketing, hospitality and fan experiences,” he added.
Financial terms of the deal were not disclosed.
As part of the deal, starting with the 2026 season, Sports Illustrated Tickets will also become the official ticketing partner for all events held at the stadium.
This includes all New York Red Bulls games, Gotham FC games, international soccer games, and all concerts and events.
Sports Illustrated has signed a naming rights deal with the New York Red Bulls.
Provided by: Sports Illustrated
Sports Illustrated Tickets has also added merchandise for stadium-goers. Fans who attend a game or event at the stadium will receive a Sports Illustrated digital fan cover.
Stadium naming rights mark a new chapter for the storied sports magazine, which was founded in 1954.
Sports Illustrated has faced some tough times in recent years, including mass layoffs and management changes.
The brand is currently owned by Authentic Brands Group and published by Minute Media.
Sports Illustrated Tickets launched in June 2021 as Sports Illustrated looks to reinvent itself. The ticketing marketplace currently has over $2.5 billion in ticket inventory and provides access to over 50 million sports, theater and concert tickets.
“Sports Illustrated Stadium is more than just a sports or concert venue. It’s a celebration of history, innovation and the unforgettable experiences that unite us all,” Lane said.
